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Friday, April 29 • 9:15am - 10:00am
Design as Strategy: Ways of thinking about designing for desirability

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Design combined with lessons from behavioral science provides many useful tools to help us guide strategic decision making in the uncertain throes of innovative projects. We'll discuss how several methods - from ethnography for identifying underserved needs to emotional design, motivation and behavior change - have helped leaders and key decision makers figure out the best way forward in the midst of the messy reality of innovative work. 
Speakers
avatar for Beth Ames Altringer

Beth Ames Altringer

Professor, Harvard University
Dr. B. A. Altringer is based at the Harvard John A. Paulson School of Engineering and Applied Sciences and the Graduate School of Design, and also a Faculty Associate of the Berkman Center for Internet and Society. Altringer runs the Desirability Lab and uses design and psychological... Read More →

Friday April 29, 2016 9:15am - 10:00am EDT
Room 1 - Backbay A/B
  Design

Attendees (252)